Show Branding & Logo Animation

Current NCA Logo
Revised NCA Logo

I was approached to create a broadcast identity for the Nebraska Coaches Association All-Star Games. The NCA already has a logo, but it doesn't work for what we needed. We needed something simpler, so I made a few rough sketches. I had a pretty good idea of what I wanted.

The first sketches
First digital draft
Initial 3D model

A quick digital sketch and 3D extrusion turned into a pretty good model. I illuminated the scene, added some motion and ended up with a simple logo that became the main visual identity of the live broadcasts

Adding lights to the scene

The final 3D model was used for a title graphic, a corner McGurkin, a replay wipe, one generic capper to break and a specific capper for each volleyball/basketball and softball.