#IWillListen Campaign

Infographic Video

Campaign Coordination

Brand Building

Graphic Design

Campaign Awards

2015 Prism Award - American Marketing Association, Lincoln

Student Marketing Campaign
Student Marketing Research

2015 Prism Merit Award - American Marketing Association, Lincoln

Student Special Event

2014 Nebraska Student Gold Addy Award

Elements of Advertising–Visual–Animation or Special Effects

2014 Nebraska PRSA Paper Anvil Student Award Winners:

Best of Show

Outstanding Campus Event

Award of Excellence

Outstanding Classroom Campaign

Award of Merit

Outstanding Campus Event
Outstanding Social Media Campaign
View the Plan Book

In 2012, NAMI-New York and JWT Ethos created the #IWILLLISTEN campaign to combat the negative stigma associated with mental illness. During the spring of 2014, I had the opportunity to join them in creating a campus-focused campaign activation plan to be rolled out nationally in the fall of 2014. The campaign included on-campus outreach at the Union, the University Program Council (UPC) spring concert, the annual Red & White football scrimmage and a campaign-sponsored yoga class at the Rec Center.

All of the events were supported with social media using the #IWILLLISTEN hashtag. The social media content included local facts about mental illness at UNL, reminders about upcoming #IWILLLISTEN events, and updates on pledges. The campaign partnered with prominent and like-minded groups on campus to help distribute the message and to create videos by campus leaders and influencers, including Chancellor Harvey Perlman, Dr. Pat Tetreault, Assistant Director of the LGBTQA+ Resource Center and Charlie Foster, an on-campus licensed healthcare practitioner.

Leader & Influencers

At the conclusion of the week, the campaign had reached an audience of over 90,000 in person, 90,000 on social media and received over 550 in-person

National Website

Campus Website

New York Times