Nebraska Volleyball on NET Sports
Branding
Video Production
The University’s decision to joined the Big Ten Conference brought successes and challenges to NET. The network was able to maintain its coverage of Husker athletics, but it was no longer able to use any of it’s visual branding during broadcasts. Everything was now branded as Big Ten Network. NET had long been the home of Husker Volleyball and a large portion of its brand had became associated with it. NET’s volleyball producer and I worked together to create short station identifiers aired during commercial breaks to reinforce the continued association between NET and Nebraska Volleyball.